Yesterday my friend asked me why I love Burger King. I don't like BK at all; I just love all the new microsites. They are fun, creative and effective forms of advertising. Whopper Sacrifice was a brilliant idea: you remove 10 of your facebook friends and get a free Whopper. It was so popular that facebook shutdown the application. That's powerful.
BK's Angry-Gram was a follow up microsite to Whopper Sacrifice. It's mean, clever and effective all at the same time. I love it.
1 comment:
So what kind of witty marketing will make chicken fries a winner? because Whoppers sell themselves.
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