
Yesterday my friend asked me why I love Burger King. I don't like BK at all; I just love all the new microsites. They are fun, creative and effective forms of advertising.
Whopper Sacrifice was a brilliant idea: you remove 10 of your facebook friends and get a free Whopper. It was so popular that facebook shutdown the application. That's powerful.

BK's
Angry-Gram was a follow up microsite to Whopper Sacrifice. It's mean, clever and effective all at the same time. I love it.