Friday, June 26, 2009

New Belgium in SC


I just got back from Pawley's Island South Carolina. I always love going to the South because it's a whole other world down there. I especially love some good southern cookin. We had boiled peanuts, succotash, and Palmetto cheese, a delicious twist on the traditional pimento cheese.

This year I was so excited when I walked into Food Lion and found a huge display for the commemorative South Carolina bottle of Fat Tire. The beer market in the south is dominated by the big 3 so it was necessary that New Belgium do something out of the ordinary for entering into this new area. The top of the bottle reads "Pedaling into the Palmetto State." Hopefully New Belgium can win over a few fans in South Carolina.